Breakthru Beverage sends out emails alerting their customers to beverage types and brands of focus each month. The emails include a click-thru article expounding on any impending trends related to the particular beverages, to educate staff and ultimately bolster sales. I conceptualized and wrote some of these articles while there. 

Most universities are keeping with the trend of online education, vying for future students to choose one of their online masters programs. This makes for some pretty steep competition and calls for sales-driven, eye-catching and outstanding web content as seen here.